What is Connected Thinking?
Connected Thinking helps brands and companies reach, understand and engage better with their customers.
We’re doing a road trip this month (19-24 Sept) to Silicon Valley, the home of technology icons such as Apple, Google, Facebook, Paypal and Amazon, which is the best known high-tech park in the world with a mixture of innovation spirit, entrepreneurship and effective funding infrastructure. It’s home to more than 6000 start-ups and attracts 41% […]
I really enjoyed moderating three tables of client-side marketers on the topic “eCommerce and Conversion Rate Optimisation (CRO)” at eConsultancy’s Digital Cream 2013 which was last Thursday in HK for the first time. Most marketers fail to see the importance of optimising their web, mobile and tablet assets. They would rather spend their budgets on driving […]
Banks are great at managing risks but extremely poor at innovation. So it’s no surprise this week when Fast Company announced their Top 50 of the World’s Most Innovative Companies with only one financial services firm making the cut. Even in their list of THE WORLD’S TOP 10 MOST INNOVATIVE COMPANIES IN FINANCE only one […]
I went to “Social Media Matters”, last Friday at the Four Seasons Hotel in HK. The event was designed with the aim of helping senior corporate decision makers assess the true business value and opportunity of social media. The theme was spot on – businesses today can no longer ignore social media – It really […]
Asia accounts for the highest growth rates and usage on Social Media networks. India and Indonesia are the 2nd and 3rd largest Facebook populations, after the US. Whilst some Asian Banks are dabbling in Social Media, they are far behind their peers in US, UK and Australia who are actively using Twitter, Facebook, Linked in, […]